Brand DNA Workshop turns co-workers into brand ambassadors.
A typical feature of a a Brand DNA Workshop is that we channel the strengths, ideas and energy within your company into a bottom-up, inside-out process.
By involving your core co-workers in the organisation of this Brand DNA exercise, we create a strong team spirit with every participant becoming an important brand ambassador during the implementation phase. The days when all decisions were made without any input from the employees have long gone. Modern communication strategies are based around the DNA of your organisation and are supported by each co-worker.
Sometimes, a market strategy fails because the internal involvement is being neglected. Brands are indeed built by the employees of a company.
